Lidia Weber, Mariya Naydis, Iryna Natalicheva and Nadine Ahmad Redefine Oktoberfest Style. At Munich’s Marstall, Oktoberfest tradition took on a distinctly couture character. Lidia Weber, Mariya Naydis, Iryna Natalicheva, Nadine Ahmad and Anna Stukkert brought together jewellery, fashion, art and fragrance, showing how far the visual language of modern Bavarian dressing can extend beyond the classic Dirndl.
Lidia Weber
For Lidia Weber, Managing Director at Oliver Weber Collection, the evening offered an opportunity to bring two forms of craftsmanship together. She wore a creation by Lana Graff of LanaGraff Couture, complemented by Oliver Weber Collection jewellery. Pearl elements softened the look, while Graff’s couture approach gave it the presence of modern European occasion dressing. Graff’s couture background gave the look another dimension. With more than three decades of experience in haute couture, eveningwear and theatrical costume, the designer is known for combining technically demanding construction with elaborate decorative craftsmanship. Against the traditional setting of Oktoberfest, the result felt less like a costume and more like a modern interpretation of European occasion dressing.
Anna Stukkert
Anna Stukkert wore a creation by Munich designer Iryna Natalicheva, whose newly launched label tracht N trend is devoted to precisely this dialogue between heritage and contemporary fashion. Natalicheva graduated from ESMOD Munich with the highest distinction in 2014 and received the Goldene Nadel for her Kavkaz collection. Her early exploration of traditional clothing later evolved into a fascination with Bavarian Tracht. 
Iryna Natalicheva
Rather than reproducing historical dress, Natalicheva works with its codes, proportions and craftsmanship, translating them for a contemporary woman. Her extensive experience in tailoring and pattern construction remains central to the identity of tracht N trend. Artist Mariya Naydis brought a different creative perspective to Marstall, appearing in a dress of her own creation. During the Oktoberfest programme, she also presented the teaser for “Rendez-vous mit Jesus” to international producers. Combining painting, contemporary dance, philosophy and cinema, the project reflects her distinctive visual universe shaped by contemporary European art and theatrical aesthetics.
Nadine Ahmad, founder and CEO of niche perfume house Young Voyage, completed the creative circle in a Dirndl by Noura Hermosa. Her presence connected fashion with another increasingly important expression of modern luxury: fragrance as identity, emotion and storytelling. Ahmad presents Musk Thé, the debut fragrance from Young Voyage and the first of five fragrance lines. Vegan, intimate and limited to exactly 1,000 bottles, it comes in plantable seed-paper packaging.
With AI integrated into the creative process, Young Voyage connects nature, technology and human instinct. Ahmad’s path to launching the brand included two years defending the Young Voyage name against Hermès; she emerged without changing a single letter. The evening at Marstall revealed a broader shift in the way Bavarian tradition is being worn. Pearls and couture can coexist with Tracht, an artist can design her own dress, and a centuries-old dress code can become a platform for entirely contemporary ideas.